by Pamela Cole, Editor-in-Chief
January 29, 2007Okay, I've been getting a lot of questions
about the publication lately. Here are the answers to the most frequently
We've decided to go to a lighter weight paper for our print edition.
Up until now, we've splurged on the highest grade of glossy that
money can buy, and let me tell you, that sucker's expensive! So,
for now, we've traded glossy for profit (hopefully). Even with a
TOTAL VOLUNTEER STAFF, it costs thousands of dollars to produce
Southern Screen Report, and we depend on advertising,
donations, and subscriptions
to cover those costs.
Which brings me to another point: subscriptions. We are no longer
posting the issue online, so people are constantly asking me where
they can get a copy. Well, besides the places in Atlanta (listed
here), you could actually find a
copy in your very own mailbox. If you want to read Southern
Screen Report, PLEASE BUY A SUBSCRIPTION and WE WILL MAIL IT
TO YOU! It only costs $9.95 (for now) which is less than lunch at
Mickey D's anymore. So, if you like Southern Screen Report
and you really want to read it, make it easy on yourself, and subscribe
online, okay? With the cost of gas these days, you'll actually SAVE
money by subscribing instead of driving all over town looking for
a copy. (They go fast, you know!)
While we really want (and need) for you to buy an advertisement,
we're kind enough to offer TWO--not one--but, TWO types of free
publicity for filmmakers:
#1 - Production Listings. Our
most viewed page on our website. For absolutely nothing, you can
enter a production listing about your film online, and we will not
only post it on our website, heck, we'll print it in our publication,
#2 - Trailers. We're now
running trailers on our home page for the whole world to see. So,
if you made a film and you want the whole world to see it, you can
send us your trailer and for ABSOLUTELY NOTHING, we will run it
online (as long as it's not too nasty!). There's no catch, no gimmick,
no marketing baloney attached to either of these offers.
And another thing about those trailers
Yes, they can only
be up to 60 seconds long. Whyyyyyy?, you whine. Well, grasshopper,
there are many reasons. But that's not the point. The point is that
you should be able to summarize your film in 60 seconds or less--or
you're not a real filmmaker. Every commercial on television runs
in less time, promoting every product under the sun while frequently
telling extended stories. Your job is to promote your film in 60
seconds. A 4-minute trailer is not a trailer--it's a short film!
Not to mention, it's a gigantic file and requires tons of bandwidth
(and trust me, no one is ever going to sit through a four-minute
trailer--not in this age of short attention spans.)
Do you like your film? Do you think other people will like it too?
Do you want other people to see your film?
No one's ever going to see it if they haven't heard of it. Free
publicity at Southern Screen Report--it's unbelievable!